At LoveShackFancy, we believe the best pieces tell a story—and no one captures that spirit quite like Erin Wachs.
LoveShackFancy began at trunk shows and grew from there. One dress at a time. One trunk show, one store at a time. As soon as we opened our first store, we began hosting trunk shows for other up and coming brands as a way to pay it forward. We have done some ever since. Every month there is a new and notable brand popping up at one of our 21 locations! Stay tuned on social and in our monthly happenings email for latest news on what trunk shows are happening when. This month, we are working with Erin Wachs.
Erin has always believed jewelry should feel personal—like finding a little piece of magic meant just for you. After years of working for men who didn’t truly understand how women want to dress or express themselves, Erin set out to change the conversation.
Because jewelry isn’t just about accessorizing.
It’s about marking a moment.
Sharing a memory.
Telling a story.
Professing your love.
Over the years, Erin has traveled across the country—to more than 21 LoveShackFancy boutiques—hosting more than 20 trunk shows with us, and connecting with women everywhere. If you’ve ever met her, you know: Erin doesn’t just style jewelry—she builds friendships. Every styling session feels like a conversation, a shared laugh, and pure joy when the right piece finds the right woman.
Now, she’s bringing that same magic into a beautiful new chapter with the launch of her namesake brand: Erin Wachs Jewelry.
Her collection is a celebration of everything we love: playfulness, individuality, whimsy—and all the women who dare to make their own rules.
Think dainty charms that feel like secret talismans. Statement pieces that aren’t afraid to sparkle. Layered looks made to be loved and lived in. A story that belongs entirely to you.
We’re so proud to continue partnering with Erin—and to watch her magic shine even brighter.
Come find your sparkle.
